New International Version (NIV)
29 The bride belongs to the bridegroom. The friend who attends the bridegroom waits and listens for him, and is full of joy when he hears the bridegroom’s voice. That joy is mine, and it is now complete. 30 He must become greater; I must become less.”[a]
Like John the Baptist, we are to live our lives in such a way as to promote Jesus, and rejoice whenever he is seen in our lives. Does your life and words draw attention to him, or to yourself?
Think about it